BrowQueen Microblading: a voice agent across three studios, a membership platform and a training academy

BrowQueen Microblading grew from a single studio into a three-location brand in Fayetteville, Southern Pines and Fuquay-Varina, North Carolina, with its own academy, BrowQueen University, training the next artists. Growth of that kind arrives first as phone calls: bookings, reschedules, aftercare questions and course enquiries, across three studios, while the artists are working on a client.

The brief covered the call, the client relationship and the academy at once: an assistant that answers every studio, a membership platform for returning clients, and a learning management system with a website for the academy and its scholarship programme.

Opsian built BrowQueen's AI voice and chat assistant. It answers calls across all three studios, understands which location and which service the caller wants, books through Square, and follows up with clients after every procedure. Anything outside its limits goes to a person, and every action it takes is logged.

The agent is the small-business form of the governed agents Opsian builds for enterprises: scoped to a role, acting through a bounded set of tools, with a record of what it did and why.

The membership platform gives returning clients an account, their history and their bookings in one place, so a client who visits Southern Pines and then Fayetteville is one person to the business rather than two records.

BrowQueen University runs on a learning management system Opsian built, with a training academy website that presents the courses and the scholarship programme. Students enrol, follow their course and complete it on the same platform, and the academy's team maintains the content itself.