Global Outreach TeleRehabilitation: a redesign, a logo and a marketing strategy for a telehealth nonprofit

Global Outreach TeleRehabilitation delivers rehabilitation services remotely, as a nonprofit. Its website has to work for three audiences with different questions: patients and families who want to know whether remote rehabilitation is for them, clinicians and partners who want to know how the programme works, and donors who want to know that their support reaches people.

The previous site and identity did not separate those questions. The brief covered the website, a new logo, and the marketing and strategy that would carry the organisation's message consistently.

Eleven11 Digital, which delivers Opsian's small-business work in the United States, started with the identity. The logo was designed to read as healthcare and as outreach at once, and to work at the small sizes a nonprofit's presence lives at: a social profile, an email footer, a slide.

The redesigned website follows the three audiences in order, with a route for each from the first screen, and it is built so that the organisation's own team publishes news, programme updates and appeals without a developer. The marketing strategy sets which channels carry which message and how often, so the organisation's limited time goes where it reaches people.

Charities need their donor, volunteer and beneficiary communications to work together without an IT department. The engagement gave Global Outreach TeleRehabilitation an identity, a site and a plan it can run itself, which is the point of Opsian's non-profit work at any scale.