Santa Monica One: the marketing website and sales presence for a coastal condominium development

A condominium development sells over years, to buyers who often live elsewhere and decide from a screen. The marketing site is the sales office for most of them. It has to show the residences, the views and the location at full size, explain the buying process in the buyer's own terms, and make sure that an enquiry about a particular unit reaches the sales team as an enquiry about that unit.

Opsian delivered the marketing website and the sales presence around it for Santa Monica One.

The site leads with the residences: plans, finishes and views for each type, shown large. The location and the coast follow, then the buying process laid out step by step, from reservation to completion, so a buyer abroad knows what to expect before they ask.

Every enquiry is structured. It arrives with the residence type, the buyer's question and how they want to be contacted, so the sales team replies to the right question rather than opening with one of their own. Availability and pricing pages are maintained by the sales team as units sell.

A development's website is a system the sales team runs every day, not a brochure published once. Building it so that the team keeps availability current and every lead arrives with context is the difference between a site that generates enquiries and one that generates work.