- Client
- Tuk Motorcycle Shop, Hua Hin
- Industry
- Retail
- Launch
- 2026
- Capability
- Website with bike listings
The brief
Stock that changes every week
A motorcycle shop's stock turns over constantly, and the question every rider asks before visiting is whether the bike they want is there. For Tuk Motorcycle Shop in Hua Hin the answer lived on the shop floor and in social posts that went stale within days.
The brief was a website with bike listings the shop keeps current itself, in the languages its customers use, with an enquiry that names the bike.
The build
Listings first, maintained by the shop
Opsian built the site around the listings. Each bike has its photographs, specification, price and status, and the shop adds, updates and marks a bike sold from a phone. The services the shop offers and how to reach it follow, and an enquiry from any listing arrives with that bike attached.
The site is small by design. A local shop needs its stock online and current, and a system that takes more effort to update than a social post would not be used.
Why it matters
The same principle as a hotel's room status
A bike listing is a record of what is available now, kept by the people who know. That is the principle behind Opsian's room-status and inventory products, at the scale of a shop in Hua Hin.
Built on
Built on the Opsian software practice
A small retail website built in house, with listings the shop maintains.
Outcomes
- Live bike listings with photographs, specification, price and status.
- Stock updated by the shop from a phone, with sold bikes marked in seconds.
- Enquiries that arrive with the bike attached.
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