Vivid Colors Gallery: a website for a contemporary art gallery

Vivid Colors Gallery is a contemporary art gallery and the private studio of the tattoo artist Medardo Diaz, known as Medz, who also mentors visiting artists there. The work spread through social feeds, but a feed crops, compresses and scrolls past a piece that needs to be seen whole.

The brief was a site that presents the gallery's work at full size, explains the studio and its visiting-artist programme, and gives a collector or a visitor one clear way to get in touch.

Eleven11 Digital, which delivers Opsian's small-business work in the United States, designed and built the site on a black ground that lets the artwork carry the colour, in the same visual family as the Medz Tattoo site built for the same artist. Pieces are shown large, one at a time, with the artist and the medium beside them.

The gallery section, the studio section and the contact path are the whole structure. Enquiries arrive with the piece or the visit the sender is asking about, so the reply can be specific. The gallery adds new work and exhibitions itself.

The gallery and the tattoo studio share a room, an artist and an audience. Building both sites in the same family means a visitor who arrives through either finds the other, and the artist maintains one identity rather than two.