- Client
- Local businesses and creators
- Industry
- Marketing and commerce
- Launch
- 2026
- Capability
- Influencer Hub marketplace
The brief
Marketing a business can pay for in kind
A restaurant, a spa or a small brand has something a creator wants, a meal, a treatment, a product, and no budget to pay for posts. A creator has an audience and no reliable way to be offered those things by businesses near them. Between the two sits a market that runs on direct messages, screenshots and trust, in which the business never knows what a post actually did.
Influencer Hub was built to make that market work: businesses offer what they already have, creators accept, and the result is measured.
The system
Offers, tiers and engagement read from the source
A business lists an offer and the terms: what is provided, what is expected in return, and by when. Creators see offers they qualify for. Qualification comes from a tiered status that a creator earns from the size of their audience and their track record on the platform, so a business offering a tasting menu is not matched with an account that has never delivered.
Engagement is measured directly from the social platforms. When a creator posts, the platform reads the reach and engagement of that post from the source rather than from a screenshot the creator sends, and the business sees what the offer produced. Tier, track record and payment in kind all follow from that measured record.
Why it matters
A record instead of a report
The difference between a market that works and one that does not is whether its outcomes are recorded or reported. Reading engagement from the platforms turns a favour into a transaction with evidence, which is what lets both sides trust it.
Built on
Built on the Opsian software and integration practice
A marketplace built in house, with social platform integrations for measurement.
Outcomes
- Businesses offer meals, treatments and products to local creators in exchange for reviews and posts.
- Creators earn tiered status from their audience and their track record on the platform.
- Engagement measured from the social platforms rather than reported by hand.
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