Work

Influencer Hub: a marketplace between local businesses and creators, measured from the platforms

Influencer Hub is a marketplace built by Opsian where businesses offer what they already have, a meal, a treatment, a product, to local creators in exchange for reviews and posts, with engagement measured directly from the social platforms rather than reported by hand.

Client
Local businesses and creators
Industry
Marketing and commerce
Launch
2026
Capability
Influencer Hub marketplace

The brief

Marketing a business can pay for in kind

A restaurant, a spa or a small brand has something a creator wants, a meal, a treatment, a product, and no budget to pay for posts. A creator has an audience and no reliable way to be offered those things by businesses near them. Between the two sits a market that runs on direct messages, screenshots and trust, in which the business never knows what a post actually did.

Influencer Hub was built to make that market work: businesses offer what they already have, creators accept, and the result is measured.

The system

Offers, tiers and engagement read from the source

A business lists an offer and the terms: what is provided, what is expected in return, and by when. Creators see offers they qualify for. Qualification comes from a tiered status that a creator earns from the size of their audience and their track record on the platform, so a business offering a tasting menu is not matched with an account that has never delivered.

Engagement is measured directly from the social platforms. When a creator posts, the platform reads the reach and engagement of that post from the source rather than from a screenshot the creator sends, and the business sees what the offer produced. Tier, track record and payment in kind all follow from that measured record.

Why it matters

A record instead of a report

The difference between a market that works and one that does not is whether its outcomes are recorded or reported. Reading engagement from the platforms turns a favour into a transaction with evidence, which is what lets both sides trust it.

Built on

Outcomes

  • Businesses offer meals, treatments and products to local creators in exchange for reviews and posts.
  • Creators earn tiered status from their audience and their track record on the platform.
  • Engagement measured from the social platforms rather than reported by hand.

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